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What Is Search Engine Optimization

SEO Explained

Leap frog the competition

Search engine optimization (SEO) is the process of improving the ranking of a website on search engines like Google. When people search for specific keywords related to your business, you want your website to appear as high as possible in the search results, because this can increase the chances that people will click on your site and potentially make a purchase.

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These are the words and phrases that people use when searching for information online. If you want to rank for a particular keyword, you need to make sure that it appears prominently on your website. This means including it in the page title, headings, and body text, as well as using it in image alt tags and the meta description.

On-Page SEO

This refers to the elements on your website that you can control to improve its ranking. This includes things like the title and heading tags, the content of the page, and the use of internal and external links.

Off-Page SEO

This refers to factors that are external to your website, but can still have an impact on your ranking. This includes the number and quality of links pointing to your site from other websites, as well as the presence of your site on social media platforms.

Technical SEO

This refers to the underlying technical aspects of your website that can affect its ranking. This includes things like the structure of the website, the use of responsive design, and the speed at which the site loads.