Competitor Research

Breaking Down Competitor Research

Staying A Step Ahead

What Is Competitor Research?

Competitor research is the process of analyzing the search engine optimization (SEO) strategies of a website's competitors. This information can be used to identify opportunities for improvement and to develop a more effective SEO strategy for the website.

Who You're Up Against

The first step in competitor research is to identify the website's main competitors. This can be done by analyzing the website's analytics data to see which websites are sending the most referral traffic or by using a tool like SEMrush or Ahrefs to find the websites that are ranking for the same keywords.

Analyzing The Competition

Once the competitors have been identified, it's time to start analyzing their SEO strategies. This includes analyzing their on-page SEO, such as their meta tags, header tags, and keyword usage, as well as their off-page SEO, such as the number and quality of their backlinks.

Building On Their Content

It's also important to analyze the competitors' content, looking at the topics they cover, the format of their content, and the quality of their content. This can provide insight into what type of content is resonating with the target audience, and how the website's own content can be improved.

Their Social Presence

It's also important to look at the competitors' social media presence and how they use social media to drive traffic to their website. It's also a good idea to check their website's loading speed, mobile-friendliness, and if they are using any schema markups or other technical SEO elements.

Identifying Opportunities

By analyzing the competitors' SEO strategies, it's possible to identify opportunities for improvement, such as keywords that the website is not currently targeting, or backlink opportunities. The information gathered through competitor research can be used to develop a more effective SEO strategy for the website.