Be Discovered

Local SEO

How Does Local SEO Work?

Get Ranked Locally

What Exactly Is Local SEO?

Local SEO is the process of optimizing a website to rank higher in search engine results for local search queries. This is done by optimizing the website's content and structure, as well as by building local citations and backlinks. If you're website doesn't rank well in your local area, it'll be hard to attract free and organic traffic.

Google My Business

Local SEO starts with creating and optimizing the website's Google My Business (GMB) listing. This includes providing accurate information about the business, such as the business's name, address, phone number, and hours of operation. It's also important to add photos and videos to the GMB listing to make it more engaging and informative.

Optimizing Your Website

Once the GMB listing is created, it's time to start optimizing the website's content and structure. This includes using local keywords in the website's meta tags, title tags, and header tags, as well as in the content itself. It's also important to add a local schema markup to the website, which can help search engines understand the business's location and services.

Citations & Backlinks

Another important aspect of local SEO is building local citations and backlinks. A local citation is a mention of the business's name, address, and phone number (NAP) on another website. Local citations can help search engines understand that the business is located in a specific area, and can also help to improve the website's visibility in local search results.

Mobile Freindly Optimization

It's also important to optimize the website for mobile devices, as mobile searches are becoming increasingly common, and Google is using mobile-first indexing. This means that the mobile version of the website is used to index the website's content and determine its visibility in search results.

Monitoring Analytics

Finally, it's important to regularly monitor the website's local SEO performance using tools such as Google Analytics and Google Search Console. This can help to identify any issues that need to be addressed and to track the website's progress in local search results.