Keyword Research
- We use a software called Semrush to hone in on your target keywords
- Using the proper keywords will boost your websites traffic
- This is one of the most important steps for a website's success
Your website can be your best salesman
Why Keyword Research Matters
Keyword research is the process of identifying and analyzing the keywords and phrases that people use to find information on search engines such as Google. This information can be used to optimize a website’s content and structure to improve its visibility and drive more traffic to the site.
The first step in keyword research is to identify the main topics that are relevant to the website’s content. This can be done by brainstorming and looking at the website’s existing content. Once the main topics have been identified, it’s time to start researching specific keywords and phrases.
Keyword Strategies & Tools
There are several tools that can be used to research keywords, such as Google’s Keyword Planner and SEMrush. These tools allow users to enter a seed keyword and find related keywords, as well as information about the keywords’ search volume, competition, and CPC (cost per click).
It’s important to not only focus on keywords with high search volume but also on keywords that are relevant to the website’s content and audience, as well as keywords that have a low competition. By targeting the right keywords, it’s more likely that the website will rank higher in search engines and attract the right audience.
Keyword Struture & Ongoing Efforts
Once the keywords have been identified, it’s time to start incorporating them into the website’s content and structure. This includes using the keywords in the website’s meta tags, title tags, and header tags, as well as in the content itself. It’s important to use the keywords in a natural and organic way, and avoid “keyword stuffing” which can negatively impact the website’s search engine rankings.
It’s also crucial to regularly monitor and update the website’s keyword research. As the website’s content and audience evolves, so will the keywords that people use to find the website. Regularly monitoring the website’s analytics can provide insight into which keywords are driving the most traffic to the site, and which keywords need to be optimized.
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Keywords We Target
Rank for many keywords at the same time. We target high volume and low-competition keywords, as well as competitive ones related to your niche. Local SEO will catapult you ahead of your competition while short and long tail keywords keep your website relevant and visible.
