Elevate Your Online Presence With SEO Services In Ottawa
At KUBRA Media Solutions, we specialize in SEO services in Ottawa, Canada, helping businesses like yours get the online exposure it deserves. By ranking higher than your competition, your website will get consistent traffic of qualified leads that are already looking for your services. We strive to give our clients the best results possible and give them a competitive edge in their niche.
What is SEO and Why Does Your Business Need It?
Search Engine Optimization (SEO) is where businesses boost their online presence by optimizing various aspects of their website so that they show up higher in Google’s search results. You can have the best looking website in the world, but if no one can find it, it’s essentially invisible and useless. A website should be your best salesman and act as a powerful tool that drives revenue for your business.
Keywords That Bring Clients To Your Doorstep
Keyword research is extremely important before optimizing your website. There can be many ways to search for the same service on Google and the wording definitely matters. For example, “Ottawa divorce lawyer” gets searched 110 per month on Google while “divorce lawyer Ottawa” gets searched 720 times per month. There’s a big difference in traffic just by simply rearranging the words.
Where Do People Click On Google Searches
When people search for services on Google, typically we have sponsored ads at the very top, followed by Google’s map pack results, then the organic results. Here’s the percentages on where people click when searching for something:
- Sponsored Ads – %10
- Google Maps Pack (Top 3) – %40
- Google Maps (2nd Page & Beyond) – %10
- Organic Results (First Page) – %30
- Organic Results (Second Page & Beyond) – %10
Breaking Down Organic Results
According to Backlinko, %86 of organic clicks on Google are on the first page of the search results. This tells us that if your business is on the second page or worse, your website is pretty much invisible to the people that are actively searching for your services. Even if you’re on the front page, the lion’s share goes to the businesses at the top.
Takeaways To Improve Your Rankings
- Being in the top 3 of Google’s Maps Pack is huge for local businesses. Find out how to optimize your Google Business Profile by clicking on the link.
- Your website is extremely hard to find if it’s not on the first page of the organic search results. If you’re looking to improve your rankings, we’d love to help you out!
Our SEO Packages
- On-Page SEO & Basic Practices – We begin optimizing your website with the most common of SEO practices. From page titles, H1-H6 headings, meta descriptions, image optimization, internal & external linking, and everything in-between.
- Content Creation & Management – In a world filled with A.I. generated content that dilutes the internet, we generate content that gets noticed and rewarded on search engines. This is the meat and potatoes of SEO success. Good content is king.
- Internal Blogging – We set our clients up with a blog if they don’t currently have one. It’s a must-have in today’s age and provides a gateway of endless content to show Google that you’re a leader in your industry. It builds domain authority and boosts your rankings across the board.
- Off-Page SEO – Backlinks, such as guest posting, play a pivotal role in strengthening your website. The more quality backlinks your website gets, the stronger it becomes.
What You Can Expect with Our SEO Services In Ottawa
There are many pieces to the puzzle when it comes to search engine optimization. What works now might not work in 2 years and Google is constantly changing it’s algorithm. But lets chat about the process that takes place if you decide to partner up with KUBRA Media Solutions. Here’s how it works…
- Website Audit – This helps us understand your weaknesses and strengths, where we can improve and what needs to be fixed. This is a mandatory step that gives us the information necessary to formulate a gameplan best suited for your business.
- Keyword Research – This is where the magic happens! We compile of potential keywords to target for every page of your website. This is the backbone of the operation and sets up everything else.
- Competitor Research – We learn about your competition, see who’s at the top, and what’s working for them or not. Gaining valuable insights from your competition is essential for success.